AVIATION 

 Born into a family of aviators, Jim grew up alongside gliders and seaplanes in the backyard. As a small child, a chain link fence didn’t separate a daydreaming boy from his desire to fly. While still in diapers, Jim sat in his pilot father’s lap. It was immediately clear that the cockpit was comfortable and the passion was innate. 

Today, Jim owns and operates a Cessna 210, “Elizabeth”. She is his reliable airborne pickup truck, taking him to any destination work dictates. With more than 30 years of flying experience, and countless air-to-air missions for some of the world’s greatest aviation companies, products, and magazines, Jim understands how light works– and how to best illuminate your product. This translates into dynamic aviation images of unsurpassed quality. With the most technically advanced image stabilization available, and the experience to implement the mechanics, Jim captures your product in optimal light with decided precision.

"Jim Barrett is a true visionary and has talent that reaches beyond the lens. His intuitive knowledge of environments and composition make for truly outstanding visual art." – Erin Kane, Art Director

MARINE

For Jim, boats are the basis of what has become a lifelong passion for creating stunning images. The skills learned from managing the family business gave Jim the knowhow to coordinate some of the largest productions in the industry. Jim has an impressive water craft resume, producing and shooting over 300 boats in a nine week period, working six days a week, for clients like Tracker Boat Group, Mako, Sea-Craft, Sun-Tracker, Tracker, Taho, and OMC's boat groups, Lowe, Grumman, Sea-Nymph, Chris Craft, Hydra-Sports, to name a few.  

His background and experience have earned Jim the accounts and shooting campaigns for clients like Evinrude and Johnson Outboards, Suzuki Outboards, Mercury Marine, Sea-Doo sport boats and personal watercraft, Spencer Yachts, Boston Whaler, Bayliner and Meridian Yachts, plus countless marine products and services.  

Above all, Jim's priority remains having passion for what he does, and having fun while doing it. Emphasis on safety, implementing the right crew, coordination of details, pre-production planning, and communication are vital to the success of a campaign.  Jim's clients rave about how efferent and friendly the crew's interaction with talent is.  Jim strives to make sure everyone is relaxed and having fun. When people are comfortable, they produce better energy for a successful shoot. This correlates into stunning images of natural smiles and authentic laughter, and people generally just having a good time. Isn't that what it's all about? 

AUTOMOBILE

The perfect blend of his mother’s creative inventiveness and his father’s mechanical ingenuity, Jim is the model of a true modern Renaissance Man.  A problem-solver, thinker, builder, improviser, and creative maker, Jim’s passions are perfectly summed up in the photography of things that go–and the people who interact with those machines.

Since 1989, Jim has been shooting product. Between boats, cars, bikes, and planes, he has seen–and shot–it all. A trusted professional for high-end clients like Car and Driver Magazine, Automobile Magazine, and Club Car, as well as multiple independent car collectors, Jim’s vehicle portfolio is abundant with beauty and defined by experience.  The technical side of him researches, measures, logs, and configures the set or setting as necessary; the creative in him executes the many layers of conception that give automobiles energy and viability.

Photography is all about the process– integrating the dynamic details of people and product, while commanding essential light to achieve the perfect image. The difference is in those details, and Jim’s attention to them is absolutely impeccable. 

PRODUCT

Commercial Product Photography

Think about a stock photo that you often see on the Internet when you perform an image search for a specific product. That's a perfect example of a commercial photo, because it’s all about showcasing the essence of that product in the best way possible. The basic elements of advertising photography are to capture a mood, emotion or feeling that a product can elicit in a viewer.

Customers who get the perfect information from your website are bound to place an order for your products. When you post professional product photos that cover all the important points, the customer’s trust in you increases. This not only helps in improving your revenues but also build a loyal line of customers. The style of amazon product photos online tends to change every now and then.

An expert is well-aware of these and makes sure that they follow these when shooting your product photos, whether it's on a white background or something else. With my vast experience and professional service, I offer you a competitive commercial product photography service. I ensure you the most competitive as well as timely completion and delivery of orders.

Great product design and product photography forms the most immediate and powerful link between your business and the initial impression it makes on potential customers. And since there’s never a second chance to make that great first impression, manufacturers, art directors and marketing managers turn to me for top-shelf product photography.

Commercial Product Photography Studio

With years of experience in commercial product photography, I’ve built quite the professional portfolio. I'm confident in my ability to help build your brand's image and tell your story without saying a single word. If your business is in need of professional commercial product photography or assistance with creative imaging for a marketing campaign, I can help you succeed.

I shoot product photography for some of the most reputable brands on earth. The core of the company is around commercial product photography, and this is where I shine. One image to thousands, I have studios in Miami and Orlando, Florida. I often shoot in Florida but can also travel to many locations along the Eastern Seaboard for same-day service.

This experience includes setting up the right backgrounds, using the most effective lighting schemes, and choosing specialized features such as colored gel lights and positioning products at the perfect angle or height. The end result is photography that is as striking as it is effective. Among the product photography sessions reflected in my portfolio are:

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Why hire a fancy New York photographer, or an expensive Washington, DC photographer to shoot your products when you can get that high-end quality right here in Florida? For small, delicate products, such as jewelry, you want the entire piece to be in focus. There is a method to doing this that only a professional photographer understands.

Commercial Product Photographer

For years, Jim Barrett Photography has been specializing in product photography on a white background, or styled sets. Ship the products to my studio, I’ll photograph and edit the images and then ship the products back. It’s that easy! I've been working hard to streamline my process to quickly deliver the images you need for your web site, and print media or other marketing projects.

Commercial photography is the foundation of my business. Although my film and darkroom days have transformed to the digital world, my mastery of lighting remains one of the strongest reasons my clients rely on me for high-end imagery. From complex jobs on location, to beautifully styled room sets, I have the skills and horsepower to create jaw-dropping visual communications.

As a Product Photographer, I am equipped to be able to style and photograph all ranges of small to large product and have delivered these visual assets to be implemented in a variety of ways from E-Commerce/Silo Photography to Environment and Lifestyle shots. I am experienced in photographing consumer goods, textiles and soft goods, industrial goods, cosmetics, fashion and other household electronics and products.

I also assist with set design and product setup/styling so that the items always look premium and are camera ready.

Commercial Product Photography Vs. Advertising Photography

Although some people use them interchangeably, commercial photography and advertising photography are quite different. As a business owner, it’s important for you to understand these specialties because it may come into play when you decide to use print and online advertising as one component of your marketing strategy.

The purpose and intent of the crafts are different, however, as are the tools professionals in each style use to accomplish their goals. Commercial photographers take photos of buildings, models, merchandise, artifacts and landscapes that are used for promotional purposes in books, reports, advertisements, and catalogs, for example. A commercial photo is typically used in the retail and wholesale sectors and in sales materials or for promotional efforts.

Whether the photography is framed in such a way as to make it seem sexy, beautiful or trendy, the overall effect is of inducement to take an action, namely, buying. As an advertising photographer fI approach my work as an artist whose job is to tell a captivating story through the use of stylized images, colors, lighting, and framing.

In contrast, the intent of advertising photography is to persuade or convince the viewer to want that product in his home. Another difference is that commercial photography is often staider in its framing so that nothing detracts the viewer’s eye from the product. As a result, the lighting, styling, and background generally are somewhat neutral.

That’s why techniques are also different in each of these photographic styles. For example, a commercial photographer wouldn’t want to use dazzling light packages in a shoot because it would overwhelm the product. That’s not the case for advertising photographers who have greater creative freedom to interpret how products, services, lifestyles, and ideas can be presented.

The end use is also different in the commercial photography industry versus the advertising photography industry. In general, commercial photographers take photos that are used in the retail business or for promotional purposes. However, companies that are either seeking to sell products or to market them to a new audience usually hire advertising photographers.

On the other hand, if you won an auction to buy a rare issue of a popular comic book, you would hire an advertising photographer to take photos of the issue to entice viewers to come and buy it.

Product photography is an essential part of both online and offline advertising for successful catalogs, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.Photographing products and commercial jobs is much more involved than just showing up with a camera and some lights. A typical job has countless moving parts that have to be managed and coordinated to deliver a final image.

I understand that some businesses don’t always have the teams or budgets for complex and expensive photography projects, so I are here to help. You can schedule sessions monthly or bank them up for larger projects. I also offer discounted rates for our clients on this program if they need extra photography or complicated projects. Food and drinks can be some of the most challenging, yet rewarding, products to photograph.

No project is too big or small for me to make your product look great. As a service business, you need to show your potential customers what you provide. I have provided commercial photography for a variety of businesses such as planes, heavy equipment manufacturers, industry-changing products, and more. I understand the struggles of small businesses to get imagery that communicates their business and products.

LIFESTYLE

Lifestyle photography makes a terrific addition to your business's site, social media and Amazon listing. When a consumer can not see your product in person, or hold it in their hands, lifestyle photography supplies them with a sense of scale, dimension and function. Including industrial lifestyle photography to your existing product images increases confidence in your product and in your brand name.

Clothing needs to look elegant, toys need to look fun, beverages have to look revitalizing, and so on. You understand your product, you understand its advantages, and you know what sort of image you want to convey for your business. Think about these things together, and it's most likely that the "kind" of lifestyle images that will work will pop right into your head.

This can be the hardest part of shooting lifestyle. Sometimes an excellent moment is all that matters but typically taking that additional second to recompose the shot makes it so much better. Focusing on structure, looking for leading lines, color, and texture will all make those images stand out.

The very best thing to being discovered in both commercial and marketing photography is that there is no need to use language for getting people to understand the advertisement, since the picture is sufficient for allowing anybody to interpret the story that the photographer wishes to showcase a service or product.

Being a lifestyle professional photographer uses one of Jim's biggest strengths, bringing out the natural energy and character of his subjects. Lifestyle photography allows brands to inform a story, engage with their customer and if finished with objective, create an undeniable emotional response. Whether you are desiring to capture a customer experience at a luxury hotel or up-scale shopping mall, I am dedicated to reserving the perfect setup, location and special creative for your vision.

With experience as a lifestyle project professional photographer shooting stills, Jim has a deep understanding of methods and techniques that produce the most striking imagery. His distinctive touch is apparent throughout the production procedure, from start to end up. He scouts the place and has a hand in whatever up till the retouching and compositing of the last image. Jim prioritizes his clients' complete satisfaction with the task. He consistently surpasses their expectations.

ARCHITECTURAL 

Commercial Architectural Photography/ video

I pride myself in the quality of my product, and maintain my quality by doing all my image production in-house. My clients include architecture firms, developers, interior design firms, architectural design firms, marketing agencies, retail chains, senior living communities, apartment leasing and management companies, hospitals, interior decorators and more. My goal with most commercial architectural photoshoots is provide my clients with a diversity of interior, exterior and aerial images that can be used by a multitude of departments and clients.

These types of images can be used to promote the property on billboards, online, in print and finally submitted in architecture awards for categories. A typical commercial shoot may have aerial photography, interior photography, exterior photography, dawn and dusk photography of common areas, model rooms and other areas of focus, and capture of various architectural and decorative design elements unique to this space.

Several different types of architectural photography that I focus on are:

• Retail

• Residential

• Resorts & Golf Clubs

• Luxury Apartments

• New and Existing Developments

• Luxury Condominiums and Residences

• Healthcare

• Senior Living

• Schools

• Churches

• Venues

Inside Architectural Photography

Finding the right time, right light and right angle is what great architectural photography thrives on. Working with architects, builders and engineers takes the experience that I have. Through a combination of creative approach, technical expertise and imaginative execution, I focus on helping my clients convey their vision, distinguish their brand, and grow their business.

Architecture photography is all about buildings, monuments, interiors, and exteriors. Either the images are for the purposes of art, or to document the aesthetic of a structure. Architecture photography is a lot slower than other fields, especially compared to photojournalism or sports photography.

These are for marketing and advertising purposes. I also need images to show us what we could buy, in the area of real estate. Hotels, hostels and every kind of accommodation type all need images. This is so they can keep up with their competitiveness.

Call me to help you solve your architectural photography issues. Whether you have a single story commercial building or a downtown skyscraper, I can photograph your exteriors and interiors. Depending on the size and requirements of your project, I can usually deliver within two to seven working days.

INDUSTRIAL

Products, services, manufacturing, Jim’s specialty is producing photography and dynamic video of products, machinery, equipment and staff. ... Often, industrial photographs show people building and making things – the aim is to capture the manufacturing process and the laborious jobs that are performed by workers.